The media section of Altria.com looks more like a financial page then a media relations site. There is a littany of financial information as well as information on various court decisions effecting the tobacco industry. The company provides a lot of extras however to encourage coverage. There are a multitude of press releases as well as more provided B-roll then any corporate website I have ever seen. These are placed on the web to facilitate media personnel in pursuing stories. In my internship we would offer things like B-roll at the end of the pitch to sweeten the offer. The one thing this section of the website does is provide the appearance of transparency by offering a lot of information. Litigation, government information, financial reporting, etc are all covered on this section of the web page. Also it furthers my personal thought that Altria would have people think first about how much money they make as opposed to what product they make.
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